The Lymphoma Research Foundation set out to evolve its brand to better reflect both its scientific leadership and its commitment to patients and community. My initial challenge was to translate this vision into a cohesive brand system and multi-channel storytelling ecosystem, while refining and restructuring the brand guidelines to ensure they were practical, scalable, and could be applied consistently across teams and channels.

Over the course of the year, I led creative direction across more than 10 integrated campaigns, including Blood Cancer Awareness Month (BCAM), the annual Gala, and a range of fundraising initiatives. I also led and executed a redesign of the Foundation’s highest-traffic web pages, and email templates, evolving both UX and UI to align with the new brand while simplifying navigation and creating a more intuitive and engaging user journey.

As anti-Asian hate crimes and race-based bullying surged during the pandemic, many California students lacked safe, accessible ways to report bullying or find support. As Creative Lead at Media Cause, I partnered with the California Youth Advisory Council to launch Right Our Story, a multi-channel campaign and digital platform that empowered middle and high school students to share experiences, report bullying, and take action online and offline. We built a full campaign ecosystem—including a private peer community, anonymous reporting tool, resource hub, animated short, influencer content, local partnerships, and in-person events—designed to feel youth-led and action-oriented. The campaign generated 232 million impressions, 8.4 million ad clicks, 602,000 website visitors, 166,000 social engagements, and resulted in 9,111 youth community members and 1,804 bullying stories submitted, earning a Shorty Award and a MarCom Award for Strategic Communications.

Uncommon Schools operates exceptional urban public schools that close the opportunity gap and prepare students from low-income communities to graduate from college. For their 2024 enrollment campaign, we developed “You Belong at Uncommon” to build brand awareness and attract future students and families. The campaign highlighted real students in authentic situations, paired with data-driven statements about what Uncommon Schools offers. The initiative was highly effective, resulting in a 15% increase in enrollment.

The Center for American Progress an independent nonpartisan policy institute that is dedicated to improving the lives of all Americans, through bold, progressive ideas, and concerted action. The climate campaign targeted six states in the U.S. who represent markedly different political climates to inspire audiences to learn about the For The People Act (S.1.) and help them understand that unrigging democracy is the most important step in advancing sensible legislation, including climate action. The main goal of this campaign was signature acquisition around S.1. – applying pressure on key targets and senators to support S.1. before it went to a vote. The art direction utilized each state’s outline as a window to the state-specific threats of climate change.

The Tipping Point Community is a nonprofit, grantmaking organization dedicated to advancing the most promising poverty-fighting solutions. My team at Media Cause joined their Chronic Homelessness Initiative as their strategic and creative partner for the All In Campaign to mobilize San Franciscans around solutions to homelessness. It Ends With Why is an awareness campaign that asks SF residents to approach their city, neighbors, and themselves with the same inquisitiveness we all held when we were kids—to ask why—in order to realize that the most impactful solutions to help those around us are already within our reach.

Massachusetts was among the hardest hit states economically by COVID-19. My Local MA was a statewide initiative launched by the Massachusetts Office of Travel and Tourism to encourage MA residents to shop locally and support the small businesses who were struggling to stay afloat. The website for the campaign served as a resource hub where small business owners could download a variety of branded assets to help identify themselves within the community as locally owned. It also supplied residents with instagram stickers, facebook filters and badges to create awareness and organic movement within their social circles. The campaign launch and holiday phase were both successful in creating awareness, driving sales, and establishing partnerships across the state with industry groups that don’t typically don't work together. Each phase consisted of posters, billboards, OLA, paid & organic social and radio.

Community Servings is a not-for-profit food and nutrition program providing services throughout Massachusetts to individuals and families living with critical and chronic illnesses.
Each November since 1993, Community Servings holds one of the largest bake sales in the United States, Pie In The Sky. More than a fundraiser, Pie in the Sky fosters community spirit and engages the public in the mission of Community Servings. Each pie costs $30, which provides a week's worth of nutritious home-delivered meals to a critically ill neighbor in need.

I had the pleasure of working with Community Servings to create all of the marketing materials for Pie In The Sky 2017 & 2018 including website graphics, animated digital billboards, posters and flyers. In 2017 we set the record-breaking goal of selling 25,000 pies in honor of the event's 25th Anniversary. After months of hard work and an abundance of community support, we reached our goal and raised over $818,000.

The Visionaria Network is an NGO dedicated to enabling young women to be social innovators in their own lives and communities. The Visionaria Network creates learning opportunities for young women in low-income areas in the Cusco - sacred valley region, so that they may become confident leaders in their own specific area of interest. I have been volunteering with Visionaria since September 2016. Since that time, I have completed a rebranding initiative that includes brand guidelines, a new logo, and promotional marketing material. I have also redesigned the website and created merchandise designs to be distributed to the young women who participate in Visionaria programs.

The mission of CVS is to provide expert care and innovative solutions in pharmacy and health care that are effective and easy for customers. I worked on the CVS account to promote front of store business including food & beverages, vitamins & supplements and holiday treats & décor.

Boston Children's Hospital works to enhance the health and well-being of children and contribute to advancing pediatrics in all areas. BCH is a comprehensive center for pediatric health care and is one of the largest pediatric medical centers in the United States. I worked with Boston Children's Hospital to develop a creative vision for the Pediatric Innovation Summit. After establishing a look and feel, we executed posters, banners, program booklets, and invitations for the event. I also worked on the rebranding campaign as a photographer, art director and designer.