The mission of the Lymphoma Research Foundation is to realize the promise of science to eradicate lymphoma and serve the community touched by this disease. My work at the Foundation involves leading the re-brand implementation throughout the organization and managing all creative output from the brand. Together with my team we have worked to distinguish the brand in the cancer-care landscape as experts on lymphoma, science-driven and community-focused.

Date: August 2024 - present  |  Client: Lymphoma Research Foundation |  Role: ACD

Starting in early 2020 the pandemic sparked an alarming increase in hate crimes against Asian Americans. By 2022 race-based bullying was reaching an all time high, especially in California cities where there is a higher concentration of AAPI families.

I worked with my team at Media Cause as the creative lead on this project. With input from a Youth Advisory Coucil formed by the State of California, we launched a multi-channel, interactive campaign that empowers middle and high school students to share their first-hand stories of race-based bullying, and break the silence in which hate thrives.

The Right Our Story campaign incorporated a private, online peer community, a comprehensive resource guide, an animated short to educate all ages and an anonymous way to report instances of bullying. We hosted in-person events, local partnerships, and powerful influencer content. The campaign gave young people an opportunity to take action, both on and offline. We received a Shorty award for best multi-cause initiative and a MarCom award in strategic communications.

Date: December 2023-24  |  Client: State of California |  Role: Art Director

Uncommon Schools operates outstanding urban public schools that close the opportunity gap and prepare students from low-income communities to graduate from college. They were in need of a 2024 enrollment campaign so we created the “You Belong at UnCommon” campaign to gain brand awareness and attract future students and families. We highlighted real students in real situations paired with data-backed statements about UnCommon Schools and what they have to offer.

Date: Jan-March 2024 | Client: UnCommon Schools | Role: Art Director

The Center for American Progress an independent nonpartisan policy institute that is dedicated to improving the lives of all Americans, through bold, progressive ideas, and concerted action. The climate campaign targeted six states in the U.S. who represent markedly different political climates to inspire audiences to learn about the For The People Act (S.1.) and help them understand that unrigging democracy is the most important step in advancing sensible legislation, including climate action. The main goal of this campaign was signature acquisition around S.1. – applying pressure on key targets and senators to support S.1. before it went to a vote. The art direction utilized each state’s outline as a window to the state-specific threats of climate change.

Date: Summer 2021  |  Client: CAP |  Role: Art Director

The Tipping Point Community is a nonprofit, grantmaking organization dedicated to advancing the most promising poverty-fighting solutions. My team at Media Cause joined their Chronic Homelessness Initiative as their strategic and creative partner for the All In Campaign to mobilize San Franciscans around solutions to homelessness. It Ends With Why is an awareness campaign that asks SF residents to approach their city, neighbors, and themselves with the same inquisitiveness we all held when we were kids—to ask why—in order to realize that the most impactful solutions to help those around us are already within our reach.

Date: Fall 2020  |  Client: All In |  Role: Art Director, Designer

Massachusetts was among the hardest hit states economically by COVID-19. My Local MA was a statewide initiative launched by the Massachusetts Office of Travel and Tourism to encourage MA residents to shop locally and support the small businesses who were struggling to stay afloat. The website for the campaign served as a resource hub where small business owners could download a variety of branded assets to help identify themselves within the community as locally owned. It also supplied residents with instagram stickers, facebook filters and badges to create awareness and organic movement within their social circles. The campaign launch and holiday phase were both successful in creating awareness, driving sales, and establishing partnerships across the state with industry groups that don’t typically don't work together. Each phase consisted of posters, billboards, OLA, paid & organic social and radio.

Date: Spring 2020  |  Client: MOTT |  Role: Art Director | Website: visitma.com/lovemylocalma

Community Servings is a not-for-profit food and nutrition program providing services throughout Massachusetts to individuals and families living with critical and chronic illnesses.
Each November since 1993, Community Servings holds one of the largest bake sales in the United States, Pie In The Sky. More than a fundraiser, Pie in the Sky fosters community spirit and engages the public in the mission of Community Servings. Each pie costs $30, which provides a week's worth of nutritious home-delivered meals to a critically ill neighbor in need.

I had the pleasure of working with Community Servings to create all of the marketing materials for Pie In The Sky 2017 & 2018 including website graphics, animated digital billboards, posters and flyers. In 2017 we set the record-breaking goal of selling 25,000 pies in honor of the event's 25th Anniversary. After months of hard work and an abundance of community support, we reached our goal and raised over $818,000.

Date: 2017 & 2018  |  Client: Community Servings |  Role: Art Director, Designer

The Visionaria Network is an NGO dedicated to enabling young women to be social innovators in their own lives and communities. The Visionaria Network creates learning opportunities for young women in low-income areas in the Cusco - sacred valley region, so that they may become confident leaders in their own specific area of interest. I have been volunteering with Visionaria since September 2016. Since that time, I have completed a rebranding initiative that includes brand guidelines, a new logo, and promotional marketing material. I have also redesigned the website and created merchandise designs to be distributed to the young women who participate in Visionaria programs.

Date: 2016  |  Client: Visionaria  |  Role: Art Director, Designer

The mission of CVS is to provide expert care and innovative solutions in pharmacy and health care that are effective and easy for customers. I worked on the CVS account to promote front of store business including food & beverages, vitamins & supplements and holiday treats & décor.

Date: February 2017 - 2019  |  Client: CVS Pharmacy |  Role: Art Director, Designer

Boston Children's Hospital works to enhance the health and well-being of children and contribute to advancing pediatrics in all areas. BCH is a comprehensive center for pediatric health care and is one of the largest pediatric medical centers in the United States. I worked with Boston Children's Hospital to develop a creative vision for the Pediatric Innovation Summit. After establishing a look and feel, we executed posters, banners, program booklets, and invitations for the event. I also worked on the rebranding campaign as a photographer, art director and designer. 

Date: May 2015  |  Client: Boston Children's Hospital
Role: Art Director, Designer, Photographer